Another very cool application is Metosphere. (PS: I wish I had an iPhone!). With this app, you can leave a digital message for a given location, see places and events of interest and even report Graffiti and City Repair! This gives me a reason to believe that the next big thing is going to be mobile advertising. The advantage of easy availability of geolocation information specific to a user is immense. This reminds me of a project at eBiquity research group a few years back, called Agents2go, that talked about a very similar concept. Imagine that you were walking down the during lunch and the agent on your iPhone would automatically collect coupons or find deals at the nearest restaurants as you walk by. The idea that we can have a query free, geographically relevant search is really exciting. Yahoo! is innovating and pushing hard on the open initiative. With the availability of an API it would be fun to integrate Google Coupons! (OK here is one more fascinating idea and little time at hand!)

Location is a very sensitive piece of information and the best part of FireEagle is that you can manage permissions and privacy settings or even temporarily stop sharing your location. You can allow a specific application to only access location information at a certain granularity: exact, zip, neighborhood, state or even country. More at Techcrunch.
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