Samsung Viral Video Based Advertising

Check this out! It is a really cool video -- a two minute clip of 10 really cool optical illusions.

It is apparently sponsored by Samsung to promote their new soul phone model. Perhaps, they are trying to suggest "look at the kind of cool things you can do if you could take videos with our phone". In any case it is a really neat idea and definitely getting a lot of attention on the Blogosphere. If this is the new approach to advertising then I think it is something we will see more of. User generated advertising trend is on the rise. Check out this other crazy/funky video that could just as well be a levis ad

One thing is for sure - the Samsung video did grab by eyeballs and it was entertaining enough that I watched it a couple of times! Whoever said ads had to be boring 15 second "hooks" (avg length/increments in which TV advertising is sold) ?